Freelance UX/web project for a software development service, increasing their web traffic by over 300%.
Role
UX & Web Designer
Duration
10 weeks
Deliverables
Live Website
Team
Independent
Tools
Figma, Webflow
In Fall 2022, I was hired by Action Technical Consulting (ATC), a software development service in Seattle, to redesign their website. They needed their new website to showcase their successful projects and expertise and attract new clients.
Project Highlights:
Action Technical Consulting simply needed to gain more business. Their existing website was outdated and did not showcase their expertise in past projects, resulting in low contract opportunities – measured by low traffic to their site and customer contacts.
ATC's clients need to see that Action Technical offers the best contracting solution for their specific software engineering needs.
Establish ATC company branding and market their superior expertise over competitors. Garner new long-term clients.
Metric: Increased web traffic and customer contacts.
I used Google Analytics to analyze ATC's web traffic. ATC told me how often they were contacted every month through their website (virtually 0 contacts).
Research came in two parts: a heuristic analysis of the existing website, and a competitive audit.
I needed to understand how ATC's competition marketed themselves to potential clients, specifically in how they presented their projects.
ATC provided me two companies they compete with for local projects.
Fresh Consulting provided the best reference for visual design as it met current design and accessibility standards.
From these audit insights, I analyzed ATC's current website, which hadn't been updated in 15 years.
ATC's existing website hadn't been updated in 15 years, which provided me a clean slate to build from.
I referenced Fresh Consulting's successful design practices:
High-fidelity wireframes designed in Figma.
Showed users that ATC serves the Seattle area.
The use of "A" and Space Needle "T" provided a catchy, memorable design.
ATC lacked a logo, which we both felt hindered their marketability online. It was important the logo was memorable and represented them as a Seattle-based consulting company.
I iterated on designs using "A" and "T" to ensure it fit with their brand. ATC liked the idea of including the Space Needle. I realized that the Action Technical "A" was most pertinent to see, so I scaled down the "T" Space Needle, ultimately resulting in this final design:
From the Figma design file, I built the new site in Webflow. I had to make ensuring the website met web accessibility performance standards like alt text, and loading times.
I built animations into interactions so that users had a more immersive and memorable experience.
ATC was very happy with the redesign of their website. They felt the new design represented their brand and services.
The success of Action Technical's new website relied on its metrics. I used Google Analytics to measure web traffic and contacts before and after the redesign:
Action Technical Consulting was very pleased with the redesign of their site. The web metrics demonstrate that my work improved the user experience and increased user trust in ATC's services.
