Brian Frederick's Portfolio

Case Studies

UX Designer

a Social Wellness App

Rebrand project defining brand guidelines & design system and then integrating into designs across teams.

UX Designer, UX Researcher

an App for Finding Pick-up Games

Mobile solution for pickup sports players to find games, form meaningful connections, and foster local pickup communities.

UX & Web Designer

a SWE Consultancy's Website

Freelance UX/web project for a software development service, increasing their web traffic by 300%.

UX & Web Designer

October 2021 – Present

Remote/On-Site (Freelance)

Freelance & contract work with clients across various industries, delivering effective websites that drive customer engagement and support business growth.

My Contributions:

Meet with stakeholders to plan website goals and content strategy, ensuring alignment with business goals.
Create and edit visual media: video banners, photo editing (Photoshop), logo design (Illustrator).
Design wireframes/prototypes in Figma, and building websites in Webflow.
Conduct competitive audits and usability testing before and after website redesigns, having identified and reduced user pain points by up to 90% in past projects.
Optimize SEO and user experience, leading to a 250% increase in web traffic and tripling customer contacts in past project.

UX Designer at Umee

August 2023 – August 2024

Remote (Based in Fairfax, VA)

Umee is a startup developing a community-building app to combat the loneliness epidemic by fostering meaningful connections between members of exclusive communities.

Working in Umee’s fast-paced, startup environment gave me the opportunity to contribute across multiple product areas, collaborate closely with cross-functional leaders, and grow rapidly as a designer. Some highlights of my work include:

My Contributions:

Led brand integration into Onboarding and Newsfeed features.
Led brand integration onto Match and Chat features.
Collaborated with brand design lead, CEO, and designers on rebrand project building from Umee's mission/vision statements to define and integrate brand guidelines into designs across the app.
Delivered logo, typography, and colors as part of rebranding project.
Participated in design validation and bug testing for newsfeed feature with development lead, submitting tickets on GitHub.
Designed mid-fidelity wireframes for invite system feature.
Led handoff process of newsfeed feature to dev team.
Collaborated with Design Lead to design newsfeed feature: affinity mapping, creating low to high-fidelity wireframes and prototypes in Figma.

Umee.social