Brian Frederick's Portfolio

Case Studies

Redefined Umee's brand guidelines & design system, then integrated across all product screens for first live version of the Umee app.

UX & website redesign for a software development service, increasing their web traffic and form contacts by 300%.

Mobile solution for pickup sports players to find games, form meaningful connections, and foster local pickup communities.

Working with clients across various industries, delivering effective web solutions that increaase customer engagement and support business growth.

Meet with stakeholders to plan website goals and content strategy, ensuring alignment with business goals.
Create and edit visual media: video banners, photo editing (Photoshop), logo design (Illustrator).
Design wireframes/prototypes in Figma, and building websites in Webflow.
Conduct competitive audits and usability testing before and after website redesigns, having identified and reduced user pain points by up to 90% in past projects.
Optimize SEO and user experience, leading to a 250% increase in web traffic and tripling customer contacts in past project.

Led brand integration into Onboarding and Newsfeed features.
Led brand integration onto Match and Chat features.
Collaborated with brand design lead, CEO, and designers on rebrand project building from Umee's mission/vision statements to define and integrate brand guidelines into designs across the app.
Delivered logo, typography, and colors as part of rebranding project.
Participated in design validation and bug testing for newsfeed feature with development lead, submitting tickets on GitHub.
Designed mid-fidelity wireframes for invite system feature.
Led handoff process of newsfeed feature to dev team.
Collaborated with Design Lead to design newsfeed feature: affinity mapping, creating low to high-fidelity wireframes and prototypes in Figma.